|Game: Mirror’s Edge||Release:Nov 08 / Jan 09||Platform: PC / 360 / PS3||Lead Producer: Owen O’Brien|
Developer DICE, located in Stockholm Sweden, continues the grand tradition of the clean and minimal Swedish style of design in their 2008 parkour title Mirror’s Edge. The futuristic utopia(dystopia) depicted in the game is populated with clean lines, bright solid colors, towering architecture, and a myriad of simplified and stylized icons, logos, and banners.
While it is entirely possible to dedicate an entire blog to just Mirror’s Edge, in this post we will be looking at the logo for the main antagonist of the game, the private security company Pirandello Kruger (occasionally shortened to PK in the game). In the game, Pirandello Kruger fills the role of the prototypical international conglomerate; muscling their way into rendering the local police force obsolete while being slyly funded by the Mayor’s office and local shipping magnate Travis “Ropeburn” Burfield.
|Viral Webpage for Pirandello Kruger (Unreleased)|
Many real-world security companies utilize the idea of a dog to convey their competency to potential customers. Dogs are specifically revered in the world of law enforcement and privatized security for being tenacious hunters, alert observers, and above all loyal to their masters. These concepts are ideal when creating an image to lure would-be customers discourage would-be criminals.
In keeping with this theme, DICE chose to represent Pirandello Kruger with the stern, stylized face of a dog. While never explicitly discussed in-game, nor in any related literature, the face is most easily identified as a pitbull (or rottweiler). You can see a comparison below:
|Pitbull Face / Pirandello Kruger Logo comparison|
It is reasonable to assume the average Mirror’s Edge player is not intimately familiar with dog breeds (I would not consider myself an expert, but I love dogs and reading about them) so while it may not register to the player exactly what kind of dog is depicted in the logo its stern, calculating and cold expression leaves little room for interpretation. Pirandello Kruger is a company that is not to be trifled with.
Recreating the Logo
Luckily, the logo for Pirandello Kruger is easy to obtain and consists of a strictly angular stylization of a dog’s face. I started by tracing the overall outline of the dog’s head, and then tracing the single complex shape of the negative white space of the face. To get the best and most symmetrical result, I created only one-half of the face and mirrored (no pun) it across the Y-axis.
Unlike the graphic at the top of this article, in-game the PK logo is set differently in relation to its text, and uses a different typeface altogether. In the above webpage shot and banner, the text “Pirandello Kruger” and the slogan “Securing your World” underneath it are set in Myriad Pro Bold and Semibold (respectively) Italic font. In the game, Pirandello Kruger is seen in two different typefaces.
Atop the headquarters building Faith infiltrates in Chapter 6, the letters appear to be in Helvetica Bold.
|Building Front of Pirandello Headquarters
(Helvetica Bold roof sign/ Serifed front under logo)
However in every other occurrence on banners, posters, digital advertisements in the elevator, the font is a serifed typeface I cannot 100% identify that most resembles Baskerville, Adobe Garamond, or Times. In the recreated instance below, I have used Adobe Garamond Semibold.
|PK Logo as it appears in-game||Recreated Logo|
Regardless of the font used in the logo, I find it very interesting that DICE chose to represent Pirandello Kruger with a serifed, very traditional font when every other entity and logo in the game is given a clean san-serif typeface or an angular futuristic font. As a player, I noticed this rather quickly. This impressed upon me that in Faith’s world Pirandello Kruger is a very old, very respected company from an older time where the dreams of the rich were to see the word of the corporation become law; the very dire reality Faith and the Runner’s attempt to revolt against in Mirror’s Edge.
I have included below a collage of the Pirandello Kruger logo as it used in other locations in the game. The ever watchful dog stalking Faith on her journey to the Shard.
|Pirandello Kruger logo appearances|