|Game:Dyad||Release: TBA 2011||Platform: Digital Distribution||Creative Director:Shawn McGrath|
This is Dyad. Loosely described its a music-based tube shooter with an interesting “grab” mechanic that propels you forward; reminds me of rowing a boat. Dyad is a (as of March 2011) currently in development indie title from Shawn McGarth’s studio ][ (pronounced right square bracket left square bracket) that caught my eye for a variety of reasons, not the least of which is its strong aesthetic heritage with games like Rez, Tempest, Wipeout, and Audiosurf.
This is Dyad’s (I’m assuming final) logo. I was really struck by its angular simplicity and how the letters are basically formed around each other to produce an overall singular “shape” to the word. Many game logos attempt to fall in-line with established aesthetic inside the game itself (i.e. repetition of typeface, colors, style treatment). Very few sort of “evoke” an aesthetic that exists outside the game. In this instance the Dyad logo to me is very reminiscent of the new crop of indie artists that have sprung up in the last few years to resurrect the 80s electro-pop sound. The faux neon “glow” to the letters, the choice of a blue into pink gradient, and the severely angular slant to the letter shapes seem in line with the retro logos seen below:
|Tesla Boy – artist logo||The Outrunners – artist logo||Japayork – artist logo|
I do not mean to suggest the logo is Dyad is derivative however. It’s visual identity is so dead-on with the classic 1980s style that I find it refreshing in a strange way. It also helps that its techno-future look fits the game’s aesthetic perfectly.
Continuing with the future-modern style, the game utilizes the Helvetica typeface heavily. Considered by many designers to be a “crutch” in lieu of choosing a more interesting typeface (Helvetica just seems to “work” more often than not) here I find the specific use of the Condensed font set to be particularly tasteful. Personally I do not give Condensed styles of typefaces enough credit, and I always love seeing them used proficiently. Both the bolded and unbolded fonts are Helvetica Condensed in the UI seen here:
In addition, it appears as though McGrath has built at least a partial typeface out of the font used in the logo. Seen here is a banner image from the game’s official website which shows a longer usage of the typeface. It has a great angular style that only continues the neon-retro aesthetic the entire game exudes.
From the provided images on the website it appears as though Dyad, like other great design piece Space Invaders: Infinity Gene, makes for great still shots no matter when you pause the game. Looking forward to seeing this in motion more.